SELECTED CLIENT STORIES

Ideas into action.
Action into growth.

A look at the performance programs, commercial turnarounds, and turning points I have delivered alongside my brand partners.

+0 Avg Revenue Lift

−0 Avg TACoS Reduction

0.0 Average Account ROAS

$0 Total Client Sales

HEALTH & WELLNESS +186%

revenue growth in six months

THE CHALLENGE

Making a promising product portfolio perform like a category leader.

I rebuilt paid search around unit profit, redesigned priority ASIN listings, and created a weekly operating cadence that uncovered new keyword opportunities continuously.

−28%wasted ad spend +44%conversion rate 3.8xROAS target achieved

BEAUTY & PERSONAL CARE 3.4x

return on advertising spend

THE OPPORTUNITY

Helping a strong brand find its next commercial gear.

My work joined advertising strategy with a clear retail story, helping the brand create category demand while improving conversion on every customer visit.

+61%organic sales +22%new-to-brand buyers +140%storefront visits

HOME & KITCHEN +92%

increase in monthly units sold

THE TURNAROUND

Turning a high-traffic listing into a higher-converting bestseller.

The brand had high search impression share but lost shoppers before checkout. I refreshed the retail content, consolidated fragmented PPC campaigns, and established clear value messaging.

+37%conversion rate −19%advertising cost ratio #1bestseller badge won

CONSUMER ELECTRONICS −35%

TACoS reduction in 90 days

THE PROFIT REBUILD

Eliminating wasted ad spend while expanding high-intent search rank.

I audited year-long search term data to isolate non-performing targets, implemented optimized bid rules, and restructured Sponsored Brands and Display ad channels.

+78%net profit margin 2.9xad spend efficiency 100%FBA stock continuity

YOUR TURN

Let's make a case
for your growth.

Book a strategy call →